Post by account_disabled on Jan 6, 2024 9:31:00 GMT 1
The Ordinary General Assembly of the Spanish Branding Association (AEBrand) was held electronically with 23 members , a number that represents the quorum necessary for the valid constitution of the Assembly. The event was opened by Cristián Saracco, president of AEBrand, accompanied by the members of the current Board of Directors: Carlos Puig, vice president; Carlos Corral, general secretary; and Cristina Vicedo, treasurer. The president began the meeting by presenting the Account Statement for the 2019 financial year and the Activities Report 2018-2020. The annual accounts and management of the Presidency and the members of the Board of Directors have been unanimously approved , making the meeting an unprecedented success. Once the economic terms have been agreed, the Assembly has elected its new president. Cristina Vicedo has been selected in accordance with the biannual rotating presidency system established in the Statutes and the composition of her new team.
The names that appear next to the new president are: – Vice President : Aurea Galindo, executive client director of Superunion – General Secretary: Carlos Corral, CEO of Baud – Treasurer : Enric Batlle, CEO Phone Number List of Batle Group – Member : Olmo García CEO of Bold – Member : Dani Bembibre, partner and founder of Costa – Member : Juan Poveda, partner and founder of Trumbo – Member : Eva Toledo, partner and founder of Padima AEBrand has been immersed for two years in a stage of transformation whose approach is based on what previous boards had already built. Cristian Saracco has been in charge of taking stock of his mandate at the head of the association and has commented: « This process that we have started and that I hope those who take the baton will continue, is still in its beginnings and I hope that in the coming years we will continue to win. in visibility, in presence and in representativeness . Saracco concluded his talk by showing interest in the success that will ensure the growth of the association's clients and their higher level of competitiveness to face new and growing challenges. On the other hand, Carlos Puig has continued in the line of his colleague and has commented that " branding in Spain follows a slow and, at times, discordant evolutionary process .
According to the latest studies carried out by AEBrand, companies are increasingly aware of the importance of strategic brand management. However, Puig expands his speech by complaining about the lack of resources , which shows that part of the path has been completed, but it is still necessary not to remain in the theoretical framework and to reinforce the arguments that convince for practical development. In the 2020-2022 period, Carlos Corral repeats as Secretary General . His participation in the meeting has been through his words: «During these years we have traveled an important path, but we have to continue transmitting the value and effectiveness of the brand as a key lever for the business and for the organization. . In the moment we live in, overcoming brand challenges will be vital for our business fabric .” It should be noted that the new president has elected four regional committees . Its objective is to consolidate the growth of the association at the national level and bring the culture of branding closer to the Spanish business fabric. Vicedo's commitment is governed by a strategy of proximity and support to partners along with business synergies as axes of work . This novelty will serve to build a community of professionals who manage the brand as a strategic asset that increases the value of a company.
The names that appear next to the new president are: – Vice President : Aurea Galindo, executive client director of Superunion – General Secretary: Carlos Corral, CEO of Baud – Treasurer : Enric Batlle, CEO Phone Number List of Batle Group – Member : Olmo García CEO of Bold – Member : Dani Bembibre, partner and founder of Costa – Member : Juan Poveda, partner and founder of Trumbo – Member : Eva Toledo, partner and founder of Padima AEBrand has been immersed for two years in a stage of transformation whose approach is based on what previous boards had already built. Cristian Saracco has been in charge of taking stock of his mandate at the head of the association and has commented: « This process that we have started and that I hope those who take the baton will continue, is still in its beginnings and I hope that in the coming years we will continue to win. in visibility, in presence and in representativeness . Saracco concluded his talk by showing interest in the success that will ensure the growth of the association's clients and their higher level of competitiveness to face new and growing challenges. On the other hand, Carlos Puig has continued in the line of his colleague and has commented that " branding in Spain follows a slow and, at times, discordant evolutionary process .
According to the latest studies carried out by AEBrand, companies are increasingly aware of the importance of strategic brand management. However, Puig expands his speech by complaining about the lack of resources , which shows that part of the path has been completed, but it is still necessary not to remain in the theoretical framework and to reinforce the arguments that convince for practical development. In the 2020-2022 period, Carlos Corral repeats as Secretary General . His participation in the meeting has been through his words: «During these years we have traveled an important path, but we have to continue transmitting the value and effectiveness of the brand as a key lever for the business and for the organization. . In the moment we live in, overcoming brand challenges will be vital for our business fabric .” It should be noted that the new president has elected four regional committees . Its objective is to consolidate the growth of the association at the national level and bring the culture of branding closer to the Spanish business fabric. Vicedo's commitment is governed by a strategy of proximity and support to partners along with business synergies as axes of work . This novelty will serve to build a community of professionals who manage the brand as a strategic asset that increases the value of a company.