Post by account_disabled on Jan 9, 2024 7:10:06 GMT 1
Until now, in Spain there was no specific regulation on Branded Content , which left the brand sector without a legal framework to fall back on in a multitude of issues that concern this discipline. In order to solve this problem, the Spanish Branded Content Association ( BCMA Spain ) and the law firm ECIJA have prepared the first legal guide in Spanish on Branded Content. The guide includes legal and legal guidelines and guidelines with the aim of offering “reference limits” that guarantee safety when creating, producing and disseminating communicative content of this nature. For now, the guide is exclusive to BCMA members, but an executive summary has been made available to the public for consultation.
In addition to clarifying a legal framework for the sector, the guide distinguishes the Branded Content industry from other similar practices that are contemplated in the universe of marketing and communication . According to Email Data the BCMA, “Branded Content is distinguished by being content produced or co-produced by a brand, through entertainment, information and/or utility formats, in order to communicate its values and connect with an audience that, upon finding the content relevant, he dedicates his attention voluntarily.
Online presentation of the Branded Content legal guide The differentiated distinction of these practices and their protocols will help generate greater transparency on the part of issuers and “avoid illicit conduct . ” For this reason, the guide focuses on the legal loopholes that until now contained these problems. The presentation of the guide took place last Tuesday in an online event in which Pablo Muñoz, executive vice president of BCMA, Alejandro Touriño, managing partner of the law firm ECIJA, Ana Lorenzo (BCMA) and Daniel Solís (Legal Collaborator) participated. . During the event, all participants emphasized the importance of labeling Spain as a pioneer country in this initiative worldwide.
In addition to clarifying a legal framework for the sector, the guide distinguishes the Branded Content industry from other similar practices that are contemplated in the universe of marketing and communication . According to Email Data the BCMA, “Branded Content is distinguished by being content produced or co-produced by a brand, through entertainment, information and/or utility formats, in order to communicate its values and connect with an audience that, upon finding the content relevant, he dedicates his attention voluntarily.
Online presentation of the Branded Content legal guide The differentiated distinction of these practices and their protocols will help generate greater transparency on the part of issuers and “avoid illicit conduct . ” For this reason, the guide focuses on the legal loopholes that until now contained these problems. The presentation of the guide took place last Tuesday in an online event in which Pablo Muñoz, executive vice president of BCMA, Alejandro Touriño, managing partner of the law firm ECIJA, Ana Lorenzo (BCMA) and Daniel Solís (Legal Collaborator) participated. . During the event, all participants emphasized the importance of labeling Spain as a pioneer country in this initiative worldwide.